Markham works with magazines to get their product into product pages where they can be viewed by potential customers. While the concept seems simple, the logistics behind making this happen are quite complex, and so to streamline the process we were asked to build what is called the Markham Fashion Portal.
Using the portal, fashion teams from magazines are now able to easily access and gather high quality images of Markham clothing for use in their online and physical publications. The portal is effectively a self-service platform that allows for Fashion editors to download high res Markham images with the product information.
The portal was created using the latest web technologies that allow for a wide variety of functionality for both the portal administrator and the user. A few of the many features of the Fashion Portal include:
- Single product upload
- Bulk product upload
- Customisable categories
- Campaign ranges
- Campaigns
- Admin portal management
- Login detail emails
- Reminder emails
- Zoom functionality on the images
- Add to wish list option
- Single image and bulk image downloads
“We wanted to create a platform where we could share Markham product images with Fashion magazines for our PR exposure. This needed to be user friendly for both our team uploading images and the fashion teams downloading images. Working with Techsys has been a pleasure. They go the extra mile, explain their processes and have quick response times when there were problems!” – Sinenhlanhla Ngema, Marketing Co-Ordinator
