Hill’s upgraded their i/d range’s taste and formula and in order to bark about how great it is, decided to use animals from the TEARS pet shelter as models! So not only was this promoting product, but also helping to find forever homes for some handsome pets who were up for adoption. We call them “Hero Pets” and were all too happy to build a web page which supported this wonderful campaign.
Digby, Imogen, TJ and Honey were made into true stars thanks to professional pictures and a blurb describing their unique personalities. The results? All four animals were adopted within a month, and the new formula launch was a great success.