The Stern’s Valentines Campaign was a viral application built entirely in jQuery and hosted on the website. It was accessible to desktop, tablet and mobile users and enjoyed more than 21 000 catalogue views!
Objectives included; inciting user interaction by means of a clean-cut and interactive campaign, increasing the Sterns database whilst complying to the POPI standards/regulations and driving sales by means of a digital catalogue.
The following channels drove traffic to the catalogue:
• Email
• Website banners (homepage)
• What’s New product updates
• Facebook (posts)
• Facebook PPC
• Viral competition
