IT’S WHAT WE DOTHAT MAKES US WHO WE ARE
Online Marketing Strategy
As brands fight for supremacy in the digital environment, a strategy can be compared
to that of game plan; consisting of various methods to achieve one's overall business
and campaign objectives. A successful strategy results in a number of marketing
and advertising services working in unison with each other to achieve the best return
If a sound marketing strategy can be compared to that of a game plan, a corporate
website can be considered the most valuable weapon in your online marketing armoury.
A well developed and optimised website is the most important element in the creation
and management of a successful campaign...
John Wannamaker once said: “Half the money I spend on advertising is wasted; the
trouble is I don't know which half." Although John’s sentiment is still applicable
to advertising delivered through traditional channels, the same cannot be said for
the digital environment. Unlike advertising through traditional channels...