If a sound marketing strategy can be compared to that of a game plan, a corporate
website can be considered the most valuable weapon in your online marketing armoury.
A well developed and optimised website is the most important element in the creation
and management of a successful campaign. Once created and /or optimized to achieve
defined goals, the website exists as the focal point of a campaign.
Goals can range from increasing sales, information dissemination, the completion
of an acquisition, or a combination thereof.
As the focal point, additional channels are then created to support the website’s
Design, send and track HTML email campaigns with Target Messenger. Click here for
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