It was felt by Techsys that Facebook was very vital in channelling promotions and announcements relating to various campaigns. The “Bride of the Month” website was a good example and as a result the Facebook page was updated to incorporate elements of the site. This was achieved through an FBMI being created on the site where people were directed to the Bride of the Month site. Status updates and notices were also posted through this medium.
Another campaign which involved the “30 Days of Summer” catalogue was so popular it resulted in an explosive 700% growth for the Facebook page!
Facebook proves to be very effective in reaching the target audience and customers who want to learn about the brand. Using Facebook was a way to advertise to new customers and to keep up the interest of those already following. The page continues to serve as a great launch vehicle and supporting component of many campaigns and continues to grow with new fans on a daily basis.