Volkswagen wanted to get the word out about the impending launch of the new Golf 6. As this is one of their flagship product ranges Techsys designed a stylish and creative mailer which would be distributed to VW’s extensive database.
Techsys also proposed an element be added to the VW Facebook Page to help further showcase the launch of the new Golf 6, this included a showcase of the launch. Competitions were also run to generate further buzz and as a result this proved to be a highly successful campaign run. Hit rates on the mailer were very high and as a result the concept achieved the goal of generating awareness for the product and the brand.