PROJECT DESCRIPTION

The launch of the new Polo was a glitzy affair and required the pomp and ceremony it deserved. In order to help spread the word of the launch Techsys created a mailer to the VW client database which would spread the word of the impending launch.

This would generate awareness of the new Polo range while also allowing customers the opportunity to visit Volkswagen’s website to find out more about it thereby generating interest and enthusiasm for the new range.