Foschini Group Cellular wanted to use an email campaign to increase their customer base. They also wanted to use the campaign to advertise the offers they had in-store to their customers to increase brand awareness and to introduce their new technology.
Techsys created an exciting viral competition that captured the customers’ attention and spread like wildfire. This was done by designing an email that was both visually attractive and also made the incentive very clear. The entry form page was very well designed and clearly communicated the offer.
This viral did exceptionally well for a campaign with over 64,000 email addresses gained.