Valentines Day is a day dedicated to love. American Swiss felt something fun and exciting was needed to spice up Valentines Day 2011. Techsys came up with the Swiss Kiss concept which involves the user sending an I.O.U to their friends or family.
The idea is to create interaction with the latest catalogue to bring awareness of the latest product range. Users stand to win items from their I.O.U's for themselves and those they send to. A Facebook app called "Swiss Kiss" was built to enable interactivity with this campaign also.