Realizing the incredible reach of social media and how quickly it propagates information, the client decided to embrace the technology and heavily integrate it into the Ultimate Fan campaign website. Techsys conceptualised, designed and implemented the campaign from start to finish with incredible results!
Participants would compete for a grand prize of a 1ct American Swiss diamond ring valued at R50,000 by completing various interactive tasks which spanned right through the social media domain and into the real world through this innovative website. This proved to be a massive hit with the participants and generated massive interest and awareness for the brand!
A game was developed for the Ultimate Fan site as part of scoring additional points. This very same game was later integrated into their Facebook page which continues to provide hours of entertainment for followers on their page. A testament to the success of the campaign and the phenomenal growth experienced through the use of this ubiquitous platform!