Alfa wanted to showcase the launch of their new Giulietta. The best way to achieve this was to do it through a flash interactive mini-site which Techsys built allowing various aspects of the car to be changed. This provided a rich and immersive interaction for visitors and was a great showcase for what is possible in the Web 2.0 age.
Features like the model, colour, wheels and interior trim could be viewed and changed based on all the options available for this package. Information was also available for each model in the range.
