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This mobi-site was designed to complement the existing Monster Joy website by enabling the same kind of functionality to send a “Monster Gram”. The challenge was to fit this into a mobi-site thereby making it accessible to people on the move or who did not have access to the full web interface. This allowed them to still participate and be part of the Monster Joy experience and compete for prizes.

The process involved having to enter a friends details, pick 1 out of 3 possible songs and send the Monster Grams along. The mobi-site achieved this goal and did so in a popular, entertaining and engaging way.

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