The ClubX magazine is sold to The Foschini Group account holders and appeals to parents and teens alike. This year the magazine co-sponsored the Backstage Pass High School Jam annual event in which schools compete against one another at the Grand West Casino.
Traditionally, printed flyers were handed out at the event in order to drive subscriptions to the magazine. This year, Techsys Digital developed a dedicated mobi site which strived to both drive subscriptions to the ClubX magazine and grow the Facebook page. In addition, it provided information about the competition, the magazine and captured the details of potential subscribers.
The content proved sticky with the young audience, with images of schools showing their ClubX Spirit being exceptionally popular.
The site enjoyed 3,000 page views with the tablet average visit duration exceeding 6 minutes!