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UEFA Champions League Final

UEFA Champions League Final

Heineken Namibia wanted to reward all past interactors of the brand by holding an exclusive, invitation-only screening of the UEFA Champions League Final.

The brand manager’s objective was to facilitate interactive experiences through digital means. The event strategy included:          

Sending event invitations by SMS  

Prompting invitees to invite one of their friends  

A digital RSVP system which assimilated responses from invitees and their friends

Touch screen stations around the event with which consumers could interact with the brand in the following ways:

Take pictures of themselves, which were posted to the Facebook page

Predict the full time and half time scores of the soccer game

Send messages to friends  

A real time feed was displayed upon big screens, showing:

Messages sent by attendees

Photos taken at the event

Predicted half and full time scores 

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