PROJECT DESCRIPTION

Lucky Star’s ‘Unleash Your Inner Foodie’ Facebook application challenges fans to submit their favourite recipes which contain Lucky Star tinned fish products. The best recipes stand to win a weekly prize comprising of a R500 Yuppie Chef gift voucher and a Lucky Star hamper.

Other consumers are able to view the submissions in a ‘recipes’ gallery which showcases a multitude of serving suggestions. The application thus highlights the extent of Lucky Star’s product range as well as the versatility of the products.