The client indentified social media as a useful means to communicate and engage interactively with their customers. This also serves as a useful launch platform for various campaigns and initiatives Techsys is involved with in terms of their marketing activities.
Notifications of competitions, catalogues and campaigns can be communicated quickly, efficiently and in a participatory environment with the client’s customers. It also enables the use of Facebook Apps to create an immersive and interactive element where applicable. Campaigns involving social media often use the social media experience as interactive components to drive the brand, message and interactive elements simultaneously.
The successful Face of Markham campaign had deep integration with Facebook and the Facebook page was used as an integral component during the campaign for updates and interaction with customers and participants. A tremendous showcase of how the client has embraced social media and integrated it into numerous aspects of their marketing efforts and incredibly successfully so!