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When Namibia Dairies brand Omaere imagined a campaign which would solidify their bond with its consumers, and reinforce itself as a rich, wholesome milk product which brings the whole family together, they enlisted Techsys Digital and Namibian agency DV8 for the task. 

Digital objectives included creating an active and engaging web presence, gleaning consumer data, gaining Likes on their Facebook page and increasing awareness around an SMS competition entitled Groceries Galore. Techsys conducted the campaign on three platforms, namely an SMS line, Facebook tab and mobi site. The Facebook tab redirected consumers to the mobi site, and interactions on both the mobi site and the SMS line entered consumers into the draw to win prizes to the value of N$126,000 with prizes being won every week during the six week promotional period. 

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