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Mango FB App and Mobi Site

Mango FB App and Mobi Site

Techsys Digital and Oshikandela, a quality drinking yoghurt produced by Namibia Dairies, were proud to launch a Facebook application and mobi site to build rich data and brand awareness. The campaign ran from 5 September – 12 October 2012. 

The consumer was required to enter their mobile number on a basic form in order to be entered into the draw, both on the Facebook application and the mobi site. 

The mobi site component of the campaign served the large proportion of Namibian consumers who access the internet via their phones (who would be unable to interact with the Facebook application). 

The two platforms enjoyed almost 9,000 interactions with the average number of interactions on the mobi site being a whopping 16 entries per person. 

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