To reward fans for their loyalty, Techsys proposed the concept of "Fan of the Week". The result would be that each week, Smirnoff Namibia would select a fan they felt best aligned that week with the spirit of the promotion and reward them with a prize.
The application requires a fan to upload a picture (or choose one from their Facebook album) and provide a brief description about it. A user can crop their image to a size they prefer and then they will enter their mobile number, message and pick which of the 2 Smirnoff brands they like best. Storm or Spin and their message is posted to their wall.
A gallery is shown on the application of those who have entered with thier messages and selected Smirnoff brand.