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Five Day Email Campaign

Five Day Email Campaign

Sanlam launched their “5 reasons to save” email campaign in conjunction with Techsys Digital.  Five interactive mailers were sent out, one each day of the week, with each linking through to an animated game supporting the concept for the day. The objective of this campaign was to broadcast the 5 concepts to over 5000 staff members within Sanlam. The results were very positive with an average of 1000 interactions per day (20% of total send) and over 1300 requests for a call back.

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