Sterns wanted to showcase the beautiful products they have in stores by giving away a large variety of products through an advent calendar.
In addition, the competition drives traffic to their Christmas catalogue as the Thank You page prompts users to view it.
During the work week, a prize is given away almost every day. The block which contains the image of the prize is "unlocked" each day.
Once users have entered into the competition, users can then share this with their friends on Facebook or refer up to 3 friends via email. Users can enter as many times as they would like.
The application captured consumers' details and the "sneak peaks" of the next day's prize creates excitement and piques curiosity and momentum is created as the winners are announced the very next day! This creates great content for the Sterns Facebook page and reinforces the brand as an excellent go to for Christmas presents.