Techsys delivered Sterns' Christmas cheer using a responsive JQuery catalogue and a website. The former enabled users to easily scroll through the various categories of Sterns products and the latter allowed them to create a wishlist of selected in store items.
A Sterns gift box was hidden and users have to find it to stand to win a voucher for jewellery of their choice. The campaign ran until the end of December 2012 and interaction figures were incredibly encouraging.
The Sterns “Christmas Wishlist” website was hosted on www.sternschristmas.co.za and allowed users to create a Christmas wishlist from key selected Sterns jewellery. The website's objective was to incentive interaction with the Christmas catalogue by encouraging users to share one's wishlist with friends. The viral nature of the campaign meant that it drove traffic to the website and in store.