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Fan of the Week

Fan of the Week

The Sterns Fan of the Week Facebook Application was developed to increase the engagement, fan base and customer experience on the Sterns Facebook page whilst pushing the 25% Off Diamonds campaign. 

Consumers simply need to allow permissions and upload a photo within the application to stand a chance to be named Sterns’ Fan of the Week and receive a R1000 Sterns jewellery voucher. The winning fan photo is then uploaded onto the page’s cover page, and posted along with an image post – can you say – instant star status? Apt for the brand that sparkles! 

Non fans had to like the Facebook page in order to access the content, boosting Likes. As a result, the Sterns Facebook page has grown by over 1500 likes in the first two weeks of the campaign. The application was launched with a bulk email send with a high click through of approximately 12%! 

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