The Sterns Loves campaign served to promote new product through the use of a JQuery catalogue. Users were able to download the catalogue and scroll through fresh and exciting content.
A viral element was created in the catalogue which enabled users to “create their own flower” by selecting or “hearting” the item of jewellery which they love most, encouraging consumers with the concept of “Love it? Win it!”
Six jewellery items were up for grabs - each had a little heart and were colour coded. The flower would animate in that colour and consumers would then be taken to the next step in the process - a data capture form.
