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Valentine's Day

Valentine's Day

The Stern’s Valentines Campaign was a viral application built entirely in jQuery and hosted on the website. It was accessible to desktop, tablet and mobi users and enjoyed more than 21 000 catalogue views!

Objectives included: 

• Incentivizing user interaction by means of a clean cut, interactive campaign

• Increasing the Sterns database whilst complying to the POPI standards and regulations

• Driving sales by means of a digital catalogue

The following channels drove traffic to the catalogue: 

• Email

• Website banners (homepage)

• What’s New product updates

• Facebook (posts)

• Facebook PPC

• Viral competition

The user journey was as follows: 

• User will get driven to the campaign via the homepage banner/emailer/Facebook post

• User access the campaign via a landing page and will click submit to access the photo upload tool

• User will upload a single photo and select the frame they would like to use; the Sterns logo will be included.

• The aim is to share their image with friends via email, Facebook, Pintrest for extra entries

• A referral is sent to the referred friend and pulls dynamic information such as the users name and their image when sending it on to a friend. 

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