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The Tafel Lager Superfan Campaign revolved around the idea of rewarding Facebook fans or "Superfans" of the brand by enabling them exclusive access to free ringtones which could be downloaded from the brand’s new mobi site. 

 Facebook fans of the Tafel Lager Facebook Page were directed to a special section (not accessible to"normal" mobi users) of the Tafel mobi site via special links placed on the Tafel Lager Facebook page's posts. 

Superfans were able to download one of four ringtones (which were recorded specifically for Tafel Lager) to their mobile devices.

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