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Top Shops

Top Shops

Techsys developed a Facebook application  for Town Square, a shopping centre in Windhoek, Namibia, which asked consumers to choose their “Top Shops” (favourite stores) and give a reason why. The application was supported by pay per click advertising, and an emailer sent to Town Square's database. Consumers who participated stood to win one of 10 x N$1000 shopping vouchers. In addition to the information gleaned via permissions requested by Facebook and tracked using Brandtribe™ (eCRM software developed by Ohlthaver & List and Techsys), the application unveiled useful insight into consumers' shopping preferences. 

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