The objective of the Townsquare Shop till you Drop campaign was to to increase consumer data in a fun, exciting and memorable way as well as increase brand awareness and thus number of visitors into the centre.
In order to achieve these objectives, Techsys set out to develop a simple mobi site as the main component of the campaign. This consisted of 3 pages and was geared to enrich data.
Traffic was driven to this asset through the use of PPC, bulk SMSes and and Facebook tab redirect.
Users who completed the user journey stood the chance to win a weekend away at Midgard Country Estate, or weekly shopping vouchers.
If the consumer was recognized in the Broll database, the consumers details were prepopulated within the form, making it even easier for them to stand a chance to win big!
Highlights included 113 entries on the very first day of the campaign.