For the 2012 festive season, Wernhil Park sought a campaign which would not only enable them to increase brand loyalty and recognition, but one that would also reward and become part of their customers' lifestyles. The campaign made use of a “wishlist” which was hosted on mobi site as well as a Facebook application on the Wernhil Park Facebook Page. Visitors to the mobi site or Facebook application were able to create a wishlist of 7 items, which they could then stand to win. The wishlist was comprised of various items from the different stores found within Wernhil Park, and thus appealed to a broad audience. By having various items for users to choose from, the brand was not only able to glean insights into demographic data but also behavioural data which they could then compare against consumer shopping habits.