Tafel Lager uses big data and receives high volume of entries

Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system which employs big data to maximise campaign performance.

The campaign outperformed the brand’s targets and contributed to a significant volume uplift over the campaign period.

Eighty three percent of these consumers were new – effectively underscoring the campaign’s success in recruiting new consumers to their opted-in database.… Continue Reading

Brandtribe launches an exciting new video to celebrate nomination

In October last year, Brandtribe was nominated as a finalist in the Bookmarks awards. Since then we have been kept very busy presenting the platform and making the industry aware of just what a marketing first it is.

Mike Reilly, Director of Brandtribe says “We were delighted that the judges identified the brand and business benefits of the software and what they mean long term for our clients – which include Quirk, Sterns, Lucky Star, Windhoek Lager, Capitec Bank and Guinness”

So we decided to make a movie

With the help of a few really talented people in the industry, we created a short video that explains exactly what it is and how brands/agencies are benefitting from using it.… Continue Reading

The Digital War

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The internal battle with yourself every day to either; Participate in the real world or immerse yourself under the blankets, cuddled up with a collection of your favorite movies on the TV, internet browser open on your laptop and your phone buzzing with notifications from the social media interactions from the million platforms you are subscribed to, – choose the latter and digital world has a hold on you.!… Continue Reading