Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system which employs big data to maximise campaign performance.
The campaign outperformed the brand’s targets and contributed to a significant volume uplift over the campaign period.
Eighty three percent of these consumers were new – effectively underscoring the campaign’s success in recruiting new consumers to their opted-in database.… Continue Reading
In October last year, Brandtribe was nominated as a finalist in the Bookmarks awards. Since then we have been kept very busy presenting the platform and making the industry aware of just what a marketing first it is.
Mike Reilly, Director of Brandtribe says “We were delighted that the judges identified the brand and business benefits of the software and what they mean long term for our clients – which include Quirk, Sterns, Lucky Star, Windhoek Lager, Capitec Bank and Guinness”
So we decided to make a movie
With the help of a few really talented people in the industry, we created a short video that explains exactly what it is and how brands/agencies are benefitting from using it.… Continue Reading
2015 is the year, 15 years into the new millennium and look where we are today. Digital is the way to go in today’s world where everything is available at a click of a button.
We are more likely to ask if the location we heading to has wifi instead of asking, “Do they sell good coffee” – Often determining if we would go there or not.… Continue Reading
Meet our French intern Laurie! All the way from France – Laurie has joined the Techsys Team to do an internship whilst she is completing her business school studies. Laurie has created a blog entry post to share her exciting experience of being in a new country and adjusting to life in South Africa.… Continue Reading
The internal battle with yourself every day to either; Participate in the real world or immerse yourself under the blankets, cuddled up with a collection of your favorite movies on the TV, internet browser open on your laptop and your phone buzzing with notifications from the social media interactions from the million platforms you are subscribed to, – choose the latter and digital world has a hold on you.!… Continue Reading
Everyone ‘knows’ Facebook. Most of us use it every day. Advertising strategy however, is far more complex exercise altogether.
Three years ago, Like advertising was an excellent means by which to grow Likes and therefore the reach of a Facebook page.… Continue Reading
Do you remember first logging into Twitter? I do – I’m proud to say it was back in 2008 but I’m certainly not proud of my confusion. As exciting and fast paced as it was, I struggled to see the pull of clicking on a shortened link introduced by an even shorter caption.… Continue Reading
Meet Tawfeeq Petersen our resident intern here at Techsys Digital.
- What was the last picture you took with your phone?
The most amazing selfie on the company balcony
- What strange thing have you eaten?
Sushi, I consider that strange because why would you eat raw fish???
… Continue Reading
Customers are incredibly skeptical of how companies handle their personal information. Recent studies have found that 83% of consumers are aware of data breaches with major retailers/companies. These days, consumer awareness of hacking is incredibly high, which creates a fear within the consumer that someone could use personal information to do harm.… Continue Reading