The button so many people have asked about on the popular social media site is finally about to make its appearance. Some suggest that it is the ideal move for Facebook to make while others are still against the implementation of the Dislike button.… Continue Reading
What is Influencer Marketing? It is a way of identifying and targeting individuals with persuasive power over a brands potential customers, building a relationship with them and ultimately getting them to tell the brands story.
In today’s multichannel world, brand storytelling can be difficult.… Continue Reading
Video Advertising has taken a leap to the forefront of digital news, having taken over mobile, Facebook and YouTube, Google too is now thinking about how to integrate them into search. A step away from having just three lines of text, which, in an age where we strive to hold a person’s attention – seems a wise move.… Continue Reading