When brands are launching exciting new strategies the default idea is to wait for market research to show them the results/outcome – yes, market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising.… Continue Reading
Move over Obama, Caitlyn Jenner has broken the record for fastest growing fan base on the ever popular social platform Twitter. Jenner broke the record for the fastest person to reach one-million Twitter followers, cementing her status as a trans-gender icon in the process.… Continue Reading
Everyone ‘knows’ Facebook. Most of us use it every day. Advertising strategy however, is far more complex exercise altogether.
Three years ago, Like advertising was an excellent means by which to grow Likes and therefore the reach of a Facebook page.… Continue Reading
Customers are incredibly skeptical of how companies handle their personal information. Recent studies have found that 83% of consumers are aware of data breaches with major retailers/companies. These days, consumer awareness of hacking is incredibly high, which creates a fear within the consumer that someone could use personal information to do harm.… Continue Reading
While I was thinking over blog topics to post this month it entered my mind that many of those around me have been asking the same question. What exactly is business blogging and why do we do it?
What is business blogging?… Continue Reading
Most people assume that Social Media sharing is easy and can be done in a matter of seconds. Yet many bloggers find that it requires quite a bit of time and effort to do. We’ll share with you a few tricks of the trade that will help you make the most out of your efforts to market your blog on Social Media platforms.… Continue Reading
If we only had a handful of big social networks out there, the task of social media managers would be easier. However, the digital scene has been diffusing, especially over the last couple of months. Big changes are occurring for the likes of Twitter, Facebook, Instagram and more.… Continue Reading