With an estimate of 2.4million emails being sent every second of the day, how does businesses ensure that their emails are delivered in inboxes and eventually opened, and not just shoved to the side, deleted or silently shouting in your consumer’s spam mail?… Continue Reading
The debate between Snapchat and Instagram’s Stories never seem to end. We know Facebook for being the big-head who seems to be snatching features from other platforms to enhance their user experience and functionality of apps – not that there is anything wrong with that if they creating all the features for users to use and spend more time on one platform where they have all of the functionalities they need.… Continue Reading
Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading
The digital world is always evolving and businesses are constantly moving with this shift. Here are 4 social media trends that will be gaining momentum during 2016.
Focus on Engagement
As social media matures, we’re seeing a shift from viral content towards creating content that resonates with the audience.… Continue Reading
With 40,000 searches made on Google every second, PPC Marketers want to filter down these searches to be as relevant as possible. With CPC (Cost-Per-Click) and competition on the rise, marketers can’t afford to be wasting valuable clicks on irrelevant searches.… Continue Reading
As part of their ongoing efforts to promote more advertising on the platform, Twitter has released some best practices for tweet copy in promoted tweets. The focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.… Continue Reading
The button so many people have asked about on the popular social media site is finally about to make its appearance. Some suggest that it is the ideal move for Facebook to make while others are still against the implementation of the Dislike button.… Continue Reading
South Africa’s internet penetration lies at 17%, with an 86% mobile phone penetration rate, and a highly developed telecommunications network indicates a population that is comfortable engaging the online technology. This being said after a recent distinction of South Africa being the most developed digital economy in Africa, and one of the fastest growing in the world.… Continue Reading
The average attention span of a human-being has dropped from 12 seconds in 2000 to eight seconds in 2013, this means that it has dropped one second less than the attention span of a goldfish.
Marketers should take a close look at this phenomenon and make the most of the 8-second, goldfish-like attention span consumers have today.… Continue Reading
Could emojis be the new form of brand communication as customers shift to a vocabulary of being 😀 when receiving 50% off from their favourite brands or feeling 😋 when they having 🍔 with their best 👥?
Consumers are communicating in hand signatures and faces, and brands are listening.… Continue Reading