Account management is no easy feat – you have to juggle tasks, work with a large team and keep your clients happy. Here are three core characteristics which I believe makes a great AM.
There are lots of reasons why account managers need to be proactive, namely:
- Your client is very busy
- Your client doesn’t have the time to come up with strategy and creative ideas for their brand
- Your client relies on you as the source of strategy and creative thinking
There are various tactics which I find promote being proactive, namely: –
- Set aside time in your day and dedicate it to brainstorming ideas for your client.