Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading
Earlier last month I attended a one-day seminar hosted by Hootsuite in collaboration with Popimedia at the Radisson Blu Le Vendome Hotel in Seapoint. The seminar was titled “Digital Transformation: Personalisation in the Age of Digital,” and included speakers from Media24, Arc, Eighty20, Superbalist, Direct Axis, Popimedia, and Hootsuite.… Continue Reading
It’s official, Google+ will no longer be a serious competitor to Facebook, or any other leading social network. Users will no longer need a Google+ account to engage with others on Google products. Instead, any Google e-mail or account will do.… Continue Reading
After weeks of having the #TechsysTurns10 event on our internal agenda, the social committee can breathe a sigh of relief knowing that weeks of planning and preparation all culminated in one awesome night that everyone will remember!
Teamwork was an integral part in pulling the night together – From loading and unloading all the party essentials to moving the venue furniture around, to rinsing wine glasses, all while having a smile on our faces – the team should feel proud of what an incredible job they did!… Continue Reading
The time people spend online has been completely taken over by social media and most companies today have some kind of social media presence. With this said, it’s one thing to be present on social media, but it’s a completely different ball game to actually do something constructive with that presence that will benefit your brand.… Continue Reading