Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading
Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.
September marked Heart and Stroke Awareness Month.
Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.… Continue Reading
Earlier last month I attended a one-day seminar hosted by Hootsuite in collaboration with Popimedia at the Radisson Blu Le Vendome Hotel in Seapoint. The seminar was titled “Digital Transformation: Personalisation in the Age of Digital,” and included speakers from Media24, Arc, Eighty20, Superbalist, Direct Axis, Popimedia, and Hootsuite.… Continue Reading
What do you see when looking at a good magazine ad, poster, TV commercial? How do you feel when using a great website or mobile application? As a designer sometimes I even forget how much work actually goes into creating these things and getting it into the public space.… Continue Reading
Markham works with magazines to get their product into product pages where they can be viewed by potential customers. While the concept seems simple, the logistics behind making this happen are quite complex, and so to streamline the process we were asked to build what is called the Markham Fashion Portal.… Continue Reading
Following the success we achieved on the Sterns website, which has seen incredible growth over the last year, TFG asked us to do the same again for Mat & May. The previous Mat & May website was static, unengaging and non-responsive and they felt it was time to give their digital presence a bit of a boost.… Continue Reading
Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading
Gone are the days of just liking a post, which could have several different meanings. Now Facebook has introduced new reactions which enable users to go beyond liking a post by allowing them to choose from six different emojis.
With this new feature, reactions allow expressions of like, love, laugh, wow, sad, or angry on a post.… Continue Reading
It’s kind of daunting attending an awards ceremony all on your own. You’ll know the feeling if you’ve ever done it. You make your way through the crowd, keeping an eye out for any familiar faces, and when you don’t spot any you make your way back looking for a waiter with some wine.… Continue Reading
The digital world is always evolving and businesses are constantly moving with this shift. Here are 4 social media trends that will be gaining momentum during 2016.
Focus on Engagement
As social media matures, we’re seeing a shift from viral content towards creating content that resonates with the audience.… Continue Reading
Earlier this year, Sterns unveiled their brand new, fully responsive website that Techsys Digital had spent the better part of 5 months building. It was a proud moment for both client and agency when the site finally went live and we watched the website’s analytics with interest as customers began to explore what we’d created.… Continue Reading
If you are an active user of Social Media platforms Facebook and Instagram, you may have noticed a cheeky little update on these mobile apps recently. Although, I confess, I don’t take a selfie for Instagram every day or even regularly post to Facebook – I do occasionally snap something for my own keeping or to send directly to my close friends.… Continue Reading
Keyword optimisation has dropped off the radar recently – like comets they pop up now and then, but where we are now in the search engine optimisation (SEO) universe, well, they just don’t make the same impact that they used to.… Continue Reading
With 40,000 searches made on Google every second, PPC Marketers want to filter down these searches to be as relevant as possible. With CPC (Cost-Per-Click) and competition on the rise, marketers can’t afford to be wasting valuable clicks on irrelevant searches.… Continue Reading
As part of their ongoing efforts to promote more advertising on the platform, Twitter has released some best practices for tweet copy in promoted tweets. The focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.… Continue Reading
The button so many people have asked about on the popular social media site is finally about to make its appearance. Some suggest that it is the ideal move for Facebook to make while others are still against the implementation of the Dislike button.… Continue Reading
Video Advertising has taken a leap to the forefront of digital news, having taken over mobile, Facebook and YouTube, Google too is now thinking about how to integrate them into search. A step away from having just three lines of text, which, in an age where we strive to hold a person’s attention – seems a wise move.… Continue Reading
South Africa’s internet penetration lies at 17%, with an 86% mobile phone penetration rate, and a highly developed telecommunications network indicates a population that is comfortable engaging the online technology. This being said after a recent distinction of South Africa being the most developed digital economy in Africa, and one of the fastest growing in the world.… Continue Reading
The average attention span of a human-being has dropped from 12 seconds in 2000 to eight seconds in 2013, this means that it has dropped one second less than the attention span of a goldfish.
Marketers should take a close look at this phenomenon and make the most of the 8-second, goldfish-like attention span consumers have today.… Continue Reading
It’s official, Google+ will no longer be a serious competitor to Facebook, or any other leading social network. Users will no longer need a Google+ account to engage with others on Google products. Instead, any Google e-mail or account will do.… Continue Reading
Following the rebuild of Sterns’ website, the brand has enjoyed in excess of 190% increase in visitors. After the launch of the site on the 13th May, traffic steadily increased to the site, no doubt in part to the stunning UX on the stylish new website not to mention effective launch strategies to pique consumer interest in the brands beautifully designed jewellery.… Continue Reading
Techsys Digital is delighted to announce the win of a major eCRM project at brandhouse.
Techsys has been trailblazing in the CRM arena following the success of its eCRM software Brandtribe, which was announced as a Bookmarks finalist at the beginning of the year.… Continue Reading
Could emojis be the new form of brand communication as customers shift to a vocabulary of being 😀 when receiving 50% off from their favourite brands or feeling 😋 when they having 🍔 with their best 👥?
Consumers are communicating in hand signatures and faces, and brands are listening.… Continue Reading
The time people spend online has been completely taken over by social media and most companies today have some kind of social media presence. With this said, it’s one thing to be present on social media, but it’s a completely different ball game to actually do something constructive with that presence that will benefit your brand.… Continue Reading
Meet Brandon-Lee Fredericks, our talented new Junior Social Media Manager/Strategist. His eagerness to learn and on point sense of style make him an awesome addition to team Techsys.
What was the last picture you took with your phone?
“Laughs, I can’t recall, I’m phone-less at the moment”
What strange thing have you eaten?… Continue Reading
Many are confused as to when and where to use the social media tags, and as a result its used interchangeably. By doing this, one reduces the effectiveness of achieving the purpose of these tags on social media conversations.
Twitter being the father of the hashtags has open the floodgates for other social media sites to make use of this very effective communication symbol.… Continue Reading
Meet Natalie Annandale, our Social Media Strategist here at Techsys Digital, who is responsible for strategizing new creative ways to use the social web.
What was the last picture you took with your phone?
“A screenshot of some kind of inspirational quote.”
What strange thing have you eaten?… Continue Reading
When brands are launching exciting new strategies the default idea is to wait for market research to show them the results/outcome – yes, market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising.… Continue Reading
Not sure which digital marketing platforms are giving you the best ROI? Struggling to work out which types of advertising work best for your brand? Trying to work out where your website traffic is coming from and your Google Analytics isn’t specific enough?… Continue Reading
The internal battle with yourself every day to either; Participate in the real world or immerse yourself under the blankets, cuddled up with a collection of your favorite movies on the TV, internet browser open on your laptop and your phone buzzing with notifications from the social media interactions from the million platforms you are subscribed to, – choose the latter and digital world has a hold on you.!… Continue Reading
Everyone ‘knows’ Facebook. Most of us use it every day. Advertising strategy however, is far more complex exercise altogether.
Three years ago, Like advertising was an excellent means by which to grow Likes and therefore the reach of a Facebook page.… Continue Reading
Do you remember first logging into Twitter? I do – I’m proud to say it was back in 2008 but I’m certainly not proud of my confusion. As exciting and fast paced as it was, I struggled to see the pull of clicking on a shortened link introduced by an even shorter caption.… Continue Reading
Meet Tawfeeq Petersen our resident intern here at Techsys Digital.
- What was the last picture you took with your phone?
The most amazing selfie on the company balcony
- What strange thing have you eaten?
Sushi, I consider that strange because why would you eat raw fish???
Customers are incredibly skeptical of how companies handle their personal information. Recent studies have found that 83% of consumers are aware of data breaches with major retailers/companies. These days, consumer awareness of hacking is incredibly high, which creates a fear within the consumer that someone could use personal information to do harm.… Continue Reading
While I was thinking over blog topics to post this month it entered my mind that many of those around me have been asking the same question. What exactly is business blogging and why do we do it?
What is business blogging?… Continue Reading
Meet Megan Hollis, one of our oh-so-stylish team members at Techsys Digital!
1. What was the last picture you took with your phone?
Does a screenshot of the Tiffany’s app count? Tee hee.
2. What strange thing have you eaten?
Once I ate rabbit in Switzerland, thinking it was chicken!… Continue Reading
Earlier in January, Microsoft launched a new platform based on the upcoming Windows 10 Operating System called HoloLens.
What is it and why is it so awesome and what is it’s potential use for the industry at large?
HoloLens itself falls into the category of “wearable computing” – it is basically a computer you wear on your head made up from most of the components you typically find in your desktop or smartphone (memory for storage, CPU, GPU, networking interfaces etc.).… Continue Reading
If you are wondering why the concept of digital transformation has been pushed into the limelight only now in 2015, you are not alone.
Whilst organizational changes and new digital marketing paradigms have been emerging since the beginning of the internet, the following factors have meant a totally new era is busy being born.… Continue Reading
Humanity is progressing technologically at a burgeoning rate – soon to reach the point where the entire population will have access to a standard of technology far superior to even the greatest advancements of 100 years ago.
Smartphones. Nearly everyone has got one.… Continue Reading
Recently a number of on-demand platforms are rising up from the South African market. The biggest of which I’m sure everyone has heard of by now, is Uber. As we all know, the reliability of public transport is… well, non existent – let alone considering the aspect of safety.… Continue Reading