Snapchat Can Be A Good Platform For Marketers

Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading

Mediclinic | Pledge To Exercise

Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.

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September marked Heart and Stroke Awareness Month.

Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.… Continue Reading

Instagram’s Analytics Tools & Insights Are Coming Soon!

Instagram Analytics Insights & Tools - Techsys Digital

Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading

Online Shopping In South Africa

South Africa’s internet penetration lies at 17%, with an 86% mobile phone penetration rate, and a highly developed telecommunications network indicates a population that is comfortable engaging the online technology. This being said after a recent distinction of South Africa being the most developed digital economy in Africa, and one of the fastest growing in the world.… Continue Reading

Sterns’ website traffic almost doubles following site rebuild

Following the rebuild of Sterns website, the brand has enjoyed in excess of 190% increase in visitors. After the launch of the site on the 13th May, traffic steadily increased to the site, no doubt in part to the stunning UX on the stylish new website not to mention effective launch strategies to pique consumer interest in the brands beautifully designed jewellery.… Continue Reading

Understanding when to use different social media tags

Many are confused as to when and where to use the social media tags, and as a result its used interchangeably. By doing this, one reduces the effectiveness of achieving the purpose of these tags on social media conversations.

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Twitter being the father of the hashtags has open the floodgates for other social media sites to make use of this very effective communication symbol.… Continue Reading

The Digital War

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The internal battle with yourself every day to either; Participate in the real world or immerse yourself under the blankets, cuddled up with a collection of your favorite movies on the TV, internet browser open on your laptop and your phone buzzing with notifications from the social media interactions from the million platforms you are subscribed to, – choose the latter and digital world has a hold on you.!… Continue Reading

HoloLens and why it’s awesome for AR.

Earlier in January, Microsoft launched a new platform based on the upcoming Windows 10 Operating System called HoloLens.

What is it and why is it so awesome and what is it’s potential use for the industry at large?

HoloLens itself falls into the category of “wearable computing” – it is basically a computer you wear on your head made up from most of the components you typically find in your desktop or smartphone (memory for storage, CPU, GPU, networking interfaces etc.).… Continue Reading