Big data is not a new concept these days – data-driven marketing is on the top of everyone’s to do list. However not many people have got around to doing it. The age of digital is not only upon us, but is advancing so quickly the world can barely keep up.… Continue Reading
With an estimate of 2.4million emails being sent every second of the day, how does businesses ensure that their emails are delivered in inboxes and eventually opened, and not just shoved to the side, deleted or silently shouting in your consumer’s spam mail?… Continue Reading
Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading
In true online fashion, social media platforms are still constantly striving to keep up with each other in terms of their latest features. Snapchat came along with 24-hour video stories shortly after their app became available. This was followed by Instagram stories and the introduction of live streaming – and now you guessed it, Facebook is releasing a similar concept.… Continue Reading
Over the last decade, digital marketing has been revolutionising how customers view brands online. The new year has made way for innovative trends to break through and improve these digital techniques. Techsys Digital has identified the most prominent trends of 2017 so far and which ones you should expect to see as the year progresses.… Continue Reading
Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.
September marked Heart and Stroke Awareness Month.
Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.… Continue Reading
Big data has been hitting the ad tech dimension from different facets. Some discuss its benefits, whilst some argue that it’s always been around, and others are still confused as to what it’s all about, in both its definition and impact on the business and advertising industry.… Continue Reading
The debate between Snapchat and Instagram’s Stories never seem to end. We know Facebook for being the big-head who seems to be snatching features from other platforms to enhance their user experience and functionality of apps – not that there is anything wrong with that if they creating all the features for users to use and spend more time on one platform where they have all of the functionalities they need.… Continue Reading
Our long standing client, O&L Leisure, asked us to execute a redesign of all their hotel websites. The websites had become old and clunky and were not receiving many online bookings. There was a feeling across the company that they needed to be freshened up and made to work responsively across their clienteles’ various devices, because as we all know by now mobile is taking over.… Continue Reading
Technology evolves at such a rapid pace that it can often feel like it’s difficult to keep up. Today I’ll be talking about an application called Pokemon Go that is busy going viral around the world. The application has been downloaded so many times that it is now more popular than both Twitter and Tinder.… Continue Reading
Earlier last month I attended a one-day seminar hosted by Hootsuite in collaboration with Popimedia at the Radisson Blu Le Vendome Hotel in Seapoint. The seminar was titled “Digital Transformation: Personalisation in the Age of Digital,” and included speakers from Media24, Arc, Eighty20, Superbalist, Direct Axis, Popimedia, and Hootsuite.… Continue Reading
Markham works with magazines to get their product into product pages where they can be viewed by potential customers. While the concept seems simple, the logistics behind making this happen are quite complex, and so to streamline the process we were asked to build what is called the Markham Fashion Portal.… Continue Reading
Following the success we achieved on the Sterns website, which has seen incredible growth over the last year, TFG asked us to do the same again for Mat & May. The previous Mat & May website was static, unengaging and non-responsive and they felt it was time to give their digital presence a bit of a boost.… Continue Reading
Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading
We live in a digital age where being current is ALL that matters. So how do you stay relevant when what people consider ancient history is something that happened just five minutes ago? Always-On Marketing, that’s how! A question you may be asking now is: what is Always on Marketing (AOM)? … Continue Reading
Gone are the days of just liking a post, which could have several different meanings. Now Facebook has introduced new reactions which enable users to go beyond liking a post by allowing them to choose from six different emojis.
With this new feature, reactions allow expressions of like, love, laugh, wow, sad, or angry on a post.… Continue Reading
It’s kind of daunting attending an awards ceremony all on your own. You’ll know the feeling if you’ve ever done it. You make your way through the crowd, keeping an eye out for any familiar faces, and when you don’t spot any you make your way back looking for a waiter with some wine.… Continue Reading
Looking at the great minds of Science fiction writers, such as Jules Verne, H. G. Wells and Frank Herbert, it becomes evident they lay the foundation for designers’ minds to create, build and change the way we live our lives. It is they who inspired the making of video effects and so much more that was once just pure science fiction.… Continue Reading
When it comes to the internet connectivity space, competitively priced fixed line and high-speed broadband is one significant advantage that first world countries have over their developing counterparts.
In the US, and indeed most of Europe – high speed DSL and next-gen fiber connectivity tend to be the norm, rather than the exception.… Continue Reading
Custom Audiences let you reach the customers you already know with ads on Facebook. You simply upload a list of email addresses or phone numbers of at least 20 people and Facebook will deliver your ad to those people if they’re on the network.… Continue Reading