Big data is not a new concept these days – data-driven marketing is on the top of everyone’s to do list. However not many people have got around to doing it. The age of digital is not only upon us, but is advancing so quickly the world can barely keep up.… Continue Reading
With an estimate of 2.4million emails being sent every second of the day, how does businesses ensure that their emails are delivered in inboxes and eventually opened, and not just shoved to the side, deleted or silently shouting in your consumer’s spam mail?… Continue Reading
Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading
In true online fashion, social media platforms are still constantly striving to keep up with each other in terms of their latest features. Snapchat came along with 24-hour video stories shortly after their app became available. This was followed by Instagram stories and the introduction of live streaming – and now you guessed it, Facebook is releasing a similar concept.… Continue Reading
Over the last decade, digital marketing has been revolutionising how customers view brands online. The new year has made way for innovative trends to break through and improve these digital techniques. Techsys Digital has identified the most prominent trends of 2017 so far and which ones you should expect to see as the year progresses.… Continue Reading
Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.
September marked Heart and Stroke Awareness Month.
Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.… Continue Reading
Big data has been hitting the ad tech dimension from different facets. Some discuss its benefits, whilst some argue that it’s always been around, and others are still confused as to what it’s all about, in both its definition and impact on the business and advertising industry.… Continue Reading
The debate between Snapchat and Instagram’s Stories never seem to end. We know Facebook for being the big-head who seems to be snatching features from other platforms to enhance their user experience and functionality of apps – not that there is anything wrong with that if they creating all the features for users to use and spend more time on one platform where they have all of the functionalities they need.… Continue Reading
Our long standing client, O&L Leisure, asked us to execute a redesign of all their hotel websites. The websites had become old and clunky and were not receiving many online bookings. There was a feeling across the company that they needed to be freshened up and made to work responsively across their clienteles’ various devices, because as we all know by now mobile is taking over.… Continue Reading
Technology evolves at such a rapid pace that it can often feel like it’s difficult to keep up. Today I’ll be talking about an application called Pokemon Go that is busy going viral around the world. The application has been downloaded so many times that it is now more popular than both Twitter and Tinder.… Continue Reading
Earlier last month I attended a one-day seminar hosted by Hootsuite in collaboration with Popimedia at the Radisson Blu Le Vendome Hotel in Seapoint. The seminar was titled “Digital Transformation: Personalisation in the Age of Digital,” and included speakers from Media24, Arc, Eighty20, Superbalist, Direct Axis, Popimedia, and Hootsuite.… Continue Reading
Markham works with magazines to get their product into product pages where they can be viewed by potential customers. While the concept seems simple, the logistics behind making this happen are quite complex, and so to streamline the process we were asked to build what is called the Markham Fashion Portal.… Continue Reading
Following the success we achieved on the Sterns website, which has seen incredible growth over the last year, TFG asked us to do the same again for Mat & May. The previous Mat & May website was static, unengaging and non-responsive and they felt it was time to give their digital presence a bit of a boost.… Continue Reading
Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading
We live in a digital age where being current is ALL that matters. So how do you stay relevant when what people consider ancient history is something that happened just five minutes ago? Always-On Marketing, that’s how! A question you may be asking now is: what is Always on Marketing (AOM)? … Continue Reading
Gone are the days of just liking a post, which could have several different meanings. Now Facebook has introduced new reactions which enable users to go beyond liking a post by allowing them to choose from six different emojis.
With this new feature, reactions allow expressions of like, love, laugh, wow, sad, or angry on a post.… Continue Reading
It’s kind of daunting attending an awards ceremony all on your own. You’ll know the feeling if you’ve ever done it. You make your way through the crowd, keeping an eye out for any familiar faces, and when you don’t spot any you make your way back looking for a waiter with some wine.… Continue Reading
Looking at the great minds of Science fiction writers, such as Jules Verne, H. G. Wells and Frank Herbert, it becomes evident they lay the foundation for designers’ minds to create, build and change the way we live our lives. It is they who inspired the making of video effects and so much more that was once just pure science fiction.… Continue Reading
When it comes to the internet connectivity space, competitively priced fixed line and high-speed broadband is one significant advantage that first world countries have over their developing counterparts.
In the US, and indeed most of Europe – high speed DSL and next-gen fiber connectivity tend to be the norm, rather than the exception.… Continue Reading
Custom Audiences let you reach the customers you already know with ads on Facebook. You simply upload a list of email addresses or phone numbers of at least 20 people and Facebook will deliver your ad to those people if they’re on the network.… Continue Reading
The digital world is always evolving and businesses are constantly moving with this shift. Here are 4 social media trends that will be gaining momentum during 2016.
Focus on Engagement
As social media matures, we’re seeing a shift from viral content towards creating content that resonates with the audience.… Continue Reading
If you are an active user of Social Media platforms Facebook and Instagram, you may have noticed a cheeky little update on these mobile apps recently. Although, I confess, I don’t take a selfie for Instagram every day or even regularly post to Facebook – I do occasionally snap something for my own keeping or to send directly to my close friends.… Continue Reading
With 40,000 searches made on Google every second, PPC Marketers want to filter down these searches to be as relevant as possible. With CPC (Cost-Per-Click) and competition on the rise, marketers can’t afford to be wasting valuable clicks on irrelevant searches.… Continue Reading
As part of their ongoing efforts to promote more advertising on the platform, Twitter has released some best practices for tweet copy in promoted tweets. The focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.… Continue Reading
The button so many people have asked about on the popular social media site is finally about to make its appearance. Some suggest that it is the ideal move for Facebook to make while others are still against the implementation of the Dislike button.… Continue Reading
What is Influencer Marketing? It is a way of identifying and targeting individuals with persuasive power over a brands potential customers, building a relationship with them and ultimately getting them to tell the brands story.
In today’s multichannel world, brand storytelling can be difficult.… Continue Reading
Video Advertising has taken a leap to the forefront of digital news, having taken over mobile, Facebook and YouTube, Google too is now thinking about how to integrate them into search. A step away from having just three lines of text, which, in an age where we strive to hold a person’s attention – seems a wise move.… Continue Reading
South Africa’s internet penetration lies at 17%, with an 86% mobile phone penetration rate, and a highly developed telecommunications network indicates a population that is comfortable engaging the online technology. This being said after a recent distinction of South Africa being the most developed digital economy in Africa, and one of the fastest growing in the world.… Continue Reading
The average attention span of a human-being has dropped from 12 seconds in 2000 to eight seconds in 2013, this means that it has dropped one second less than the attention span of a goldfish.
Marketers should take a close look at this phenomenon and make the most of the 8-second, goldfish-like attention span consumers have today.… Continue Reading
It’s official, Google+ will no longer be a serious competitor to Facebook, or any other leading social network. Users will no longer need a Google+ account to engage with others on Google products. Instead, any Google e-mail or account will do.… Continue Reading
Following the rebuild of Sterns’ website, the brand has enjoyed in excess of 190% increase in visitors. After the launch of the site on the 13th May, traffic steadily increased to the site, no doubt in part to the stunning UX on the stylish new website not to mention effective launch strategies to pique consumer interest in the brands beautifully designed jewellery.… Continue Reading
Techsys Digital is delighted to announce the win of a major eCRM project at brandhouse.
Techsys has been trailblazing in the CRM arena following the success of its eCRM software Brandtribe, which was announced as a Bookmarks finalist at the beginning of the year.… Continue Reading
Could emojis be the new form of brand communication as customers shift to a vocabulary of being 😀 when receiving 50% off from their favourite brands or feeling 😋 when they having 🍔 with their best 👥?
Consumers are communicating in hand signatures and faces, and brands are listening.… Continue Reading
After weeks of having the #TechsysTurns10 event on our internal agenda, the social committee can breathe a sigh of relief knowing that weeks of planning and preparation all culminated in one awesome night that everyone will remember!
Teamwork was an integral part in pulling the night together – From loading and unloading all the party essentials to moving the venue furniture around, to rinsing wine glasses, all while having a smile on our faces – the team should feel proud of what an incredible job they did!… Continue Reading
The time people spend online has been completely taken over by social media and most companies today have some kind of social media presence. With this said, it’s one thing to be present on social media, but it’s a completely different ball game to actually do something constructive with that presence that will benefit your brand.… Continue Reading
Many are confused as to when and where to use the social media tags, and as a result its used interchangeably. By doing this, one reduces the effectiveness of achieving the purpose of these tags on social media conversations.
Twitter being the father of the hashtags has open the floodgates for other social media sites to make use of this very effective communication symbol.… Continue Reading
When brands are launching exciting new strategies the default idea is to wait for market research to show them the results/outcome – yes, market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising.… Continue Reading
The influx of users flooding the shores of Instagram, Techsys decided it was time to open up its metaphorical doors and show the world what is inside.
Since the launch of Techsys Instagram account early last year, the page has been stagnant for quite some time.… Continue Reading
Move over Obama, Caitlyn Jenner has broken the record for fastest growing fan base on the ever popular social platform Twitter. Jenner broke the record for the fastest person to reach one-million Twitter followers, cementing her status as a trans-gender icon in the process.… Continue Reading
Everyone ‘knows’ Facebook. Most of us use it every day. Advertising strategy however, is far more complex exercise altogether.
Three years ago, Like advertising was an excellent means by which to grow Likes and therefore the reach of a Facebook page.… Continue Reading