Big data has been hitting the ad tech dimension from different facets. Some discuss its benefits, whilst some argue that it’s always been around, and others are still confused as to what it’s all about, in both its definition and impact on the business and advertising industry.… Continue Reading
The debate between Snapchat and Instagram’s Stories never seem to end. We know Facebook for being the big-head who seems to be snatching features from other platforms to enhance their user experience and functionality of apps – not that there is anything wrong with that if they creating all the features for users to use and spend more time on one platform where they have all of the functionalities they need.… Continue Reading
Technology evolves at such a rapid pace that it can often feel like it’s difficult to keep up. Today I’ll be talking about an application called Pokemon Go that is busy going viral around the world. The application has been downloaded so many times that it is now more popular than both Twitter and Tinder.… Continue Reading
Earlier last month I attended a one-day seminar hosted by Hootsuite in collaboration with Popimedia at the Radisson Blu Le Vendome Hotel in Seapoint. The seminar was titled “Digital Transformation: Personalisation in the Age of Digital,” and included speakers from Media24, Arc, Eighty20, Superbalist, Direct Axis, Popimedia, and Hootsuite.… Continue Reading
What do you see when looking at a good magazine ad, poster, TV commercial? How do you feel when using a great website or mobile application? As a designer sometimes I even forget how much work actually goes into creating these things and getting it into the public space.… Continue Reading
We’re all doomed! They’re coming to get us! Let’s start with a potentially tumultuous topic for this post shall we? Ever since our minds were set alight by James Cameron’s genocidal Skynet AI from the Terminator franchise and Stanley Kubrick’s homicidal HAL 9000 from the cult 2001: A Space Odyssey,humanity has been infatuated with the idea of AI’s and what they could do for us… or is it rather to us?… Continue Reading
Markham works with magazines to get their product into product pages where they can be viewed by potential customers. While the concept seems simple, the logistics behind making this happen are quite complex, and so to streamline the process we were asked to build what is called the Markham Fashion Portal.… Continue Reading
Following the success we achieved on the Sterns website, which has seen incredible growth over the last year, TFG asked us to do the same again for Mat & May. The previous Mat & May website was static, unengaging and non-responsive and they felt it was time to give their digital presence a bit of a boost.… Continue Reading
Design is defined as a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made. hat is often overlooked as a key to successful design is the various relationships which come into play. … Continue Reading
Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading
We live in a digital age where being current is ALL that matters. So how do you stay relevant when what people consider ancient history is something that happened just five minutes ago? Always-On Marketing, that’s how! A question you may be asking now is: what is Always on Marketing (AOM)? … Continue Reading
Samantha is Techsys’ brand new Project Management Assistant. With all the work that our project managers have been doing, we felt they could do with a helping hand to make sure that the campaigns keep rolling out smoothly. Welcome to the team Sam!… Continue Reading
Gone are the days of just liking a post, which could have several different meanings. Now Facebook has introduced new reactions which enable users to go beyond liking a post by allowing them to choose from six different emojis.
With this new feature, reactions allow expressions of like, love, laugh, wow, sad, or angry on a post.… Continue Reading
It’s kind of daunting attending an awards ceremony all on your own. You’ll know the feeling if you’ve ever done it. You make your way through the crowd, keeping an eye out for any familiar faces, and when you don’t spot any you make your way back looking for a waiter with some wine.… Continue Reading
Meet Hennie Homann, one of our talented Back-End Developers. Hennie specializes in building complex web applications and intelligent SMS lines. He is one of the longest running Techsys employees, with an impressive 9 years under his belt.
What was the last picture you took with your phone?… Continue Reading
So you’ve (legally) obtained a list of loyal customers that you need to inform about your awesome wares and services. It’s a list of customers that you would like to see your latest products and offerings. Sure you have a website that they could visit but you can’t count on them to be on it like, All the time.… Continue Reading
When it comes to the internet connectivity space, competitively priced fixed line and high-speed broadband is one significant advantage that first world countries have over their developing counterparts.
In the US, and indeed most of Europe – high speed DSL and next-gen fiber connectivity tend to be the norm, rather than the exception.… Continue Reading
A topic on my mind recently was that when studying at college and being taught all these amazing technical skills to implement our creative vision, we were not taught the fundamentals of representing ourselves as a freelance design business.Most designers graduate with the aspiration of starting their own design agency but soon realize that they don’t know how to draw up a quote or market themselves in way that brings in work.… Continue Reading
In 2012 Namibia Breweries needed to automate their sales team and begin digitising some of their manual paper based systems. Our solution was to equip the team with Android Tablets running a bespoke application that could be used to capture data, as well as a web based management and reporting companion system.… Continue Reading
Custom Audiences let you reach the customers you already know with ads on Facebook. You simply upload a list of email addresses or phone numbers of at least 20 people and Facebook will deliver your ad to those people if they’re on the network.… Continue Reading