Google – Mobile-friendly update

As Google noted earlier this year, they have now begun globally rolling out the mobile-friendly update. This will boost the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

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Here’s some notes of how this will impact:

– Search rankings on mobile devices will be more biased towards mobile-friendly sites.
– Mobile friendliness becomes a necessary SEO factor.
– Brands with mobile orientated consumers will require responsive web design.
– Content and relevance are still key.

While the mobile-friendly change is important, Google still use a variety of signals to rank search results. So even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the search query.

– To check if your site is mobile-friendly, you can examine individual pages here: https://www.google.com/webmasters/tools/mobile-friendly/

– Google have also provided a guide to help sites optimise for mobile:
https://developers.google.com/webmasters/mobile-sites/

If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, Google will automatically re-index your pages.

Adapted from the Google Webmaster Blog

Chris is more British than a cup’a Earl Grey. He’s an ideas man, gets super stoked about cool new projects and also boasts some pretty rad tattoos.

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