Search engine optimisation is a practice riddled with rumors, technicality and algorithms which hold no guarantee and if you are not actively working to stay ahead of the SEO rat race your hard work seems to dissolve into the internet abyss.
Whats the problem?
So… whats the problem?
How to feed the bot:
1. Get your developers to build the structure of the website with fundamental HTML controls like anchor tags (hyperlinks), headers, paragraph tags. Consider adjusting the layout of your site if is working against your SEO strategy.
4. Remember that the idea is not to cheat the search bot into thinking that you have good site structure, but rather help it discover your site content and structure. The last thing that you need is to get penalized for executing a spam tactic.
Parallax pet shop website
Lets imagine that our pet shop website has a parallax design which means that dogs, cats and fish and everything else will render on a single page (the user is going to scroll into each section). This is an SEO nightmare because your content want to have each section sub linked in our search results and each section needs to have a distinct URL. The user should be able to go to petshop.com/dogs and see the dogs section. What happens if someone shares our dogs page on a media platform – which OG tag description is pulled through?
Since there is only one page, there can only be one general description shared. The site’s presentation places its focus on a great user experience (which is VITAL, don’t get me wrong) to the detriment of looking good for any search engines wanting to list, rank and index it.