Mediclinic | Pledge To Exercise

Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.

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September marked Heart and Stroke Awareness Month.

Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.

The objective of the campaign was to encourage people to pledge to be active for 30 minutes a day for thirty days, while also sharing their experience online in order to create a community of support and encouragement.

The solution was a mobile site where people could take a fitness pledge with the incentive of winning a Fitbit. Participants submitted their details via a form which gave them an entry into the competition. Additional entries could be earned by sharing images of themselves doing physical activity via a Facebook Messenger Bot. This made the campaign truly unique, and was one of the first commercial uses of a Facebook Messenger Bot in the region.

Techsys were supplied creative material and briefed to develop both the mobile site and the Messenger Bot functionality in a very small time frame – the latter being new territory for the technology business.

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The campaign which only ran for the month of September obtained 6,506 pledges, received 496 images of people exercising and was shared by people 2,816 on Facebook.

Techsys is a full service digital agency based in Muizenberg, Cape Town. Offering a blend of creativity and technology we build campaigns that deliver measurable results for our world class portfolio of clients.

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