Snapchat Can Be A Good Platform For Marketers

Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading

Facebook’s New 24-Hour Video Feature – Messenger Day

In true online fashion, social media platforms are still constantly striving to keep up with each other in terms of their latest features. Snapchat came along with 24-hour video stories shortly after their app became available. This was followed by Instagram stories and the introduction of live streaming – and now you guessed it, Facebook is releasing a similar concept.… Continue Reading

Mediclinic | Pledge To Exercise

Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.

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September marked Heart and Stroke Awareness Month.

Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.… Continue Reading

Call it SnapGram – The Battle Between Social Stories

The debate between Snapchat and Instagram’s Stories never seem to end. We know Facebook for being the big-head who seems to be snatching features from other platforms to enhance their user experience and functionality of apps – not that there is anything wrong with that if they creating all the features for users to use and spend more time on one platform where they have all of the functionalities they need.… Continue Reading

Strand Hotel Swakopmund Website Redesign

Our long standing client, O&L Leisure, asked us to execute a redesign of all their hotel websites. The websites had become old and clunky and were not receiving many online bookings. There was a feeling across the company that they needed to be freshened up and made to work responsively across their clienteles’ various devices, because as we all know by now mobile is taking over.… Continue Reading

Machine Learning & AI – Controversial Or The Holy Grail?

Techsys Digital - We're Going To Get You

We’re all doomed! They’re coming to get us! Let’s start with a potentially tumultuous topic for this post shall we? Ever since  our minds were set alight by James Cameron’s genocidal Skynet AI from the Terminator franchise and Stanley Kubrick’s homicidal HAL 9000 from the cult 2001: A Space Odyssey,humanity has been infatuated with the idea of AI’s and what they could do for us… or is it rather to us?… Continue Reading

Instagram’s Analytics Tools & Insights Are Coming Soon!

Instagram Analytics Insights & Tools - Techsys Digital

Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading

Studying Design in South Africa

A topic on my mind recently was that when studying at college and being taught all these amazing technical skills to implement our creative vision, we were not taught the fundamentals of representing ourselves as a freelance design business.presentation.designMost designers graduate with the aspiration of starting their own design agency but soon realize that they don’t know how to draw up a quote or market themselves in way that brings in work.… Continue Reading

My Digital Adventure

Working at Techsys Digital for the past few months has been an experience of its own. I’ll start with who I’m surrounded by and how working at Techsys has given me the proof I needed.

As a Quality Assurer (AKA Tester) I work closely with the HTML team which has given me the opportunity of working with front-end developers and seeing first-hand how a digital agency operates.… Continue Reading