Snapchat Can Be A Good Platform For Marketers

Snapchat, having launched in 2011 is a social platform that is still a bit of a conundrum to many marketers and brands alike. To give you a bit of background, in case you aren’t familiar with this popular millennial mobile app: Snapchat is a super fun messaging app that allows you to send videos and pictures, both of which will auto-delete after a few seconds of a person viewing them.… Continue Reading

Facebook’s New 24-Hour Video Feature – Messenger Day

In true online fashion, social media platforms are still constantly striving to keep up with each other in terms of their latest features. Snapchat came along with 24-hour video stories shortly after their app became available. This was followed by Instagram stories and the introduction of live streaming – and now you guessed it, Facebook is releasing a similar concept.… Continue Reading

Mediclinic | Pledge To Exercise

Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.

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September marked Heart and Stroke Awareness Month.

Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.… Continue Reading

Call it SnapGram – The Battle Between Social Stories

The debate between Snapchat and Instagram’s Stories never seem to end. We know Facebook for being the big-head who seems to be snatching features from other platforms to enhance their user experience and functionality of apps – not that there is anything wrong with that if they creating all the features for users to use and spend more time on one platform where they have all of the functionalities they need.… Continue Reading

Strand Hotel Swakopmund Website Redesign

Our long standing client, O&L Leisure, asked us to execute a redesign of all their hotel websites. The websites had become old and clunky and were not receiving many online bookings. There was a feeling across the company that they needed to be freshened up and made to work responsively across their clienteles’ various devices, because as we all know by now mobile is taking over.… Continue Reading

Machine Learning & AI – Controversial Or The Holy Grail?

Techsys Digital - We're Going To Get You

We’re all doomed! They’re coming to get us! Let’s start with a potentially tumultuous topic for this post shall we? Ever since  our minds were set alight by James Cameron’s genocidal Skynet AI from the Terminator franchise and Stanley Kubrick’s homicidal HAL 9000 from the cult 2001: A Space Odyssey,humanity has been infatuated with the idea of AI’s and what they could do for us… or is it rather to us?… Continue Reading

Instagram’s Analytics Tools & Insights Are Coming Soon!

Instagram Analytics Insights & Tools - Techsys Digital

Last week, Instagram management tool Later.com previewed images of the new brand analytics options for the platform. Included within the new business profiles, Instagram’s analytics options provide a range of new insights and tools to help businesses make better use of their Instagram profiles and gain more understanding of what’s resonating with their followers.… Continue Reading

Studying Design in South Africa

A topic on my mind recently was that when studying at college and being taught all these amazing technical skills to implement our creative vision, we were not taught the fundamentals of representing ourselves as a freelance design business.presentation.designMost designers graduate with the aspiration of starting their own design agency but soon realize that they don’t know how to draw up a quote or market themselves in way that brings in work.… Continue Reading

My Digital Adventure

Working at Techsys Digital for the past few months has been an experience of its own. I’ll start with who I’m surrounded by and how working at Techsys has given me the proof I needed.

As a Quality Assurer (AKA Tester) I work closely with the HTML team which has given me the opportunity of working with front-end developers and seeing first-hand how a digital agency operates.… Continue Reading

Online Shopping In South Africa

South Africa’s internet penetration lies at 17%, with an 86% mobile phone penetration rate, and a highly developed telecommunications network indicates a population that is comfortable engaging the online technology. This being said after a recent distinction of South Africa being the most developed digital economy in Africa, and one of the fastest growing in the world.… Continue Reading

Sterns’ website traffic almost doubles following site rebuild

Following the rebuild of Sterns website, the brand has enjoyed in excess of 190% increase in visitors. After the launch of the site on the 13th May, traffic steadily increased to the site, no doubt in part to the stunning UX on the stylish new website not to mention effective launch strategies to pique consumer interest in the brands beautifully designed jewellery.… Continue Reading

Techsys Turns 10

After weeks of having the #TechsysTurns10 event on our internal agenda, the social committee can breathe a sigh of relief knowing that weeks of planning and preparation all culminated in one awesome night that everyone will remember!

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Teamwork was an integral part in pulling the night together – From loading and unloading all the party essentials to moving the venue furniture around, to rinsing wine glasses, all while having a smile on our faces – the team should feel proud of what an incredible job they did!… Continue Reading

Understanding when to use different social media tags

Many are confused as to when and where to use the social media tags, and as a result its used interchangeably. By doing this, one reduces the effectiveness of achieving the purpose of these tags on social media conversations.

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Twitter being the father of the hashtags has open the floodgates for other social media sites to make use of this very effective communication symbol.… Continue Reading

A day in the life: Rachel Mcfarlane

Being a project manager at Techsys is pretty flippin’ rad.

Coming from a corporate marketing background, and leaping into a digital agency involves a steep learning curve, copious amounts of caffeine, and a whole lot of fun. Still, a typical day for a project manager in a digital project management team is like being in group therapy, but with deadlines – we’re a loveable, supportive and slightly crazy bunch.… Continue Reading

Tafel Lager uses big data and receives high volume of entries

Techsys Digital ran the latest Tafel Lager campaign on their smart mobile system which employs big data to maximise campaign performance.

The campaign outperformed the brand’s targets and contributed to a significant volume uplift over the campaign period.

Eighty three percent of these consumers were new – effectively underscoring the campaign’s success in recruiting new consumers to their opted-in database.… Continue Reading

Brandtribe launches an exciting new video to celebrate nomination

In October last year, Brandtribe was nominated as a finalist in the Bookmarks awards. Since then we have been kept very busy presenting the platform and making the industry aware of just what a marketing first it is.

Mike Reilly, Director of Brandtribe says “We were delighted that the judges identified the brand and business benefits of the software and what they mean long term for our clients – which include Quirk, Sterns, Lucky Star, Windhoek Lager, Capitec Bank and Guinness”

So we decided to make a movie

With the help of a few really talented people in the industry, we created a short video that explains exactly what it is and how brands/agencies are benefitting from using it.… Continue Reading

The Digital War

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The internal battle with yourself every day to either; Participate in the real world or immerse yourself under the blankets, cuddled up with a collection of your favorite movies on the TV, internet browser open on your laptop and your phone buzzing with notifications from the social media interactions from the million platforms you are subscribed to, – choose the latter and digital world has a hold on you.!… Continue Reading

Google – Mobile-friendly update

As Google noted earlier this year, they have now begun globally rolling out the mobile-friendly update. This will boost the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.… Continue Reading

HoloLens and why it’s awesome for AR.

Earlier in January, Microsoft launched a new platform based on the upcoming Windows 10 Operating System called HoloLens.

What is it and why is it so awesome and what is it’s potential use for the industry at large?

HoloLens itself falls into the category of “wearable computing” – it is basically a computer you wear on your head made up from most of the components you typically find in your desktop or smartphone (memory for storage, CPU, GPU, networking interfaces etc.).… Continue Reading