Looking at the great minds of Science fiction writers, such as Jules Verne, H. G. Wells and Frank Herbert, it becomes evident they lay the foundation for designers’ minds to create, build and change the way we live our lives. It is they who inspired the making of video effects and so much more that was once just pure science fiction. It is a case of an idea in someone’s creative imagination, finding its way to reality.
The helicopter, for example, started out as a fictional device that first appeared in the science fiction book Clipper of the Clouds by Jules Verne, which then inspired Igor Sikorsky to bring the content of that book to life. It was the same for the cell phone, designed by Martin Cooper, that was inspired by the “Star Trek” communicator. Our current technology was fantasy at some point but has managed to find its way into our homes, into our cars and into our hands. 3D printers, hoverboards, self-tying shoes all once seemed impossible, yet all those who denied plausibility have been proven wrong.
And yet many still continue to doubt, even today.
These technology advances benefit the advertising industry in a big way. Agencies create innovative campaigns that help businesses to succeed while also creating emotive responses in their target audiences – campaigns that make people happy, sad, scared and excited.
Virtual Reality takes science fiction to another level. We now have movie trailers, music videos, live feeds and games that make you feel like you’re actually there. Not too long ago it was just something you would see on a video online or just hear about but couldn’t quite connect to it all. Today we get transported into a new reality to truly feel, see and almost touch the experience.
Google recently created an easy to construct set of VR goggles called Google Cardboard. It allows everyone to experience this incredible digital world, such as the campaign for the Puma Represent 698. Virtual reality is becoming entrenched as a new and effective way to advertise.
Looking to the future for digital, holographic images, videos, games and displays is the next big thing, the next ‘hot off the press’, the next big trend. Iron man and many other movies will portray this as science fiction no more. One of the most accessible and simplest hologram methods is the pyramid hologram that uses light from a flat screen or smartphone, projecting the 2D image onto a transparent plastic pyramid. This, too, was once the stuff of fiction.
What is next? And who is dreaming of something today for us to invent tomorrow?
“Science fiction is simply an idea that has yet to be invented” – Dylan Timmes
“That was not fantasy to us, that was an objective.” – Martin Cooper
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