What do you see when looking at a good magazine ad, poster, TV commercial? How do you feel when using a great website or mobile application? As a designer sometimes I even forget how much work actually goes into creating these things and getting it into the public space.… Continue Reading
Looking at the great minds of Science fiction writers, such as Jules Verne, H. G. Wells and Frank Herbert, it becomes evident they lay the foundation for designers’ minds to create, build and change the way we live our lives. It is they who inspired the making of video effects and so much more that was once just pure science fiction.… Continue Reading
As part of their ongoing efforts to promote more advertising on the platform, Twitter has released some best practices for tweet copy in promoted tweets. The focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.… Continue Reading
Everyone ‘knows’ Facebook. Most of us use it every day. Advertising strategy however, is far more complex exercise altogether.
Three years ago, Like advertising was an excellent means by which to grow Likes and therefore the reach of a Facebook page.… Continue Reading