Big data is not a new concept these days – data-driven marketing is on the top of everyone’s to do list. However not many people have got around to doing it. The age of digital is not only upon us, but is advancing so quickly the world can barely keep up.… Continue Reading
Big data has been hitting the ad tech dimension from different facets. Some discuss its benefits, whilst some argue that it’s always been around, and others are still confused as to what it’s all about, in both its definition and impact on the business and advertising industry.… Continue Reading
If you are an active user of Social Media platforms Facebook and Instagram, you may have noticed a cheeky little update on these mobile apps recently. Although, I confess, I don’t take a selfie for Instagram every day or even regularly post to Facebook – I do occasionally snap something for my own keeping or to send directly to my close friends.… Continue Reading
With 40,000 searches made on Google every second, PPC Marketers want to filter down these searches to be as relevant as possible. With CPC (Cost-Per-Click) and competition on the rise, marketers can’t afford to be wasting valuable clicks on irrelevant searches.… Continue Reading
What is Influencer Marketing? It is a way of identifying and targeting individuals with persuasive power over a brands potential customers, building a relationship with them and ultimately getting them to tell the brands story.
In today’s multichannel world, brand storytelling can be difficult.… Continue Reading
The average attention span of a human-being has dropped from 12 seconds in 2000 to eight seconds in 2013, this means that it has dropped one second less than the attention span of a goldfish.
Marketers should take a close look at this phenomenon and make the most of the 8-second, goldfish-like attention span consumers have today.… Continue Reading
Could emojis be the new form of brand communication as customers shift to a vocabulary of being 😀 when receiving 50% off from their favourite brands or feeling 😋 when they having 🍔 with their best 👥?
Consumers are communicating in hand signatures and faces, and brands are listening.… Continue Reading