The Digital War


The internal battle with yourself every day to either; Participate in the real world or immerse yourself under the blankets, cuddled up with a collection of your favorite movies on the TV, internet browser open on your laptop and your phone buzzing with notifications from the social media interactions from the million platforms you are subscribed to, – choose the latter and digital world has a hold on you.!

I find myself fighting a battle that has been lost a long time ago – The Digital War #TheStruggleIsReal. With all your power trying to resist the urge to keep up with the latest buzzfeed stories or that blog that you have to read with your morning coffee because “it’s how I start my day”, has taken you away from the world where humans actually interact, where laughter is heard and not read #LOL. Where hugs and handshakes are more than an #Emoji.

Technology is evolving into a form that has hands, with the grip of a 300 pound monkey hanging upside down from a twig. We are so consumed by the internet and all things social that we forget the beauty of the real world except when it’s on Instagram, then only do we realise.

If technology and the internet is not carefully monitored and capped, humanity will have lost all sense of LIFE. We are already witness to the following:

Shortened Attention Span

Even the humble goldfish puts us to shame — It can maintain an estimated attention span of nine seconds. The overwhelming amount of digital stimulation that we receive in our modern day lives has reached levels never before seen, or even truly anticipated. The constant barrage of information has us dizzy from diverting our attention in ten different directions.


Social isolation is characterized by a lack of contact with other people in normal daily living, such as, the workplace, with friends and in social activities. We isolate ourselves by walking around in our own little world, listening to our iPods or staring at the screen of the latest mobile device even when we are around other people.

Lack of Social Skills

The use of online social media outlets causes us to meet face-to-face with much less frequency resulting in a lack of much needed social skills. We lose the ability to read body language and social cues in other people.

Lack of Social Boundaries

Much in the same way that people over share on social media sites, there is an increasing tendency to cross social boundaries. Cyber stalking someone or sending unsolicited nude photos are examples of grossly crossing social boundaries.

And the most important –

Developmental Issues in Children

Children are using more technology now than they have ever used in the past. All of the negative effects that social media and television is having on adults are far greater when it comes to the developing minds of children. There is no way to know what long-term effect technology will have on our children because this is the first generation to have unlimited access.

Fair enough technology has improved our lives and made things much more convenient when it is at your fingertips BUT it is time for you to take control of your life.


Credit to roogirl for the "25 Negative effects of technology" as a source of reference.
Hater of moths and sushi, but a lover of all things branding, Tawfeeq is our invaluable intern. He is extremely polite, with an off the wall sense of humour.

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