Design, a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.
In my terms – design is a creative occupation served for a purpose. Design and creativity in general for many years has seemed insignificant in uplifting society as opposed to other fields like science and mathematics but in the opinion of the great Mark W. Perrett –
“Doctors save lives by constructing a healthy life,
Designers saves lives by constructing a life worth living”
Design has the power to change society and build a better world. As a designer I find that there are many design solutions to many economical problems especially here in South Africa as the purpose for a designer is to find a creative solution for problem like establishing a brand identity for a product that’s intangible. World Design Capital noticed an understood the importance of design and the role that it can play in our modern day society by creating an international network where cities and municipalities can learn and share innovative design programs and strategies
A good design has a powerful impact on an individual. I look at propaganda posters during the time of Hitler as this was yet again a true testament that the power of design can be used to brainwash individuals by believing whatever they see in front of them.
Good Design is the everyday road sign boards we see, the coca cola billboards, the white road lines and so much more.
In our communities people are seeking a solution to their problems and often bashing on the doors of the government for answers but what they don’t realize is, that they need to be the change they want to see. In todays’ time, I feel that there are more creative individuals out there than ever before.
Designers and their creative ability should never be foreshadowed by analytical careers.
We are in a league of our own and we have the creative ability to change the world.